Case studies

Creating a USP within a competitive market

LJS Aviation Rebrand Project
LJS Aviation Presentation Folder Rebrand
LJS Aviation Marketing Literature Rebrand
LJS Aviation Business Card Rebrand
LJS Website Rebrand

LJS Aviation
Creating a new brand to express product knowledge, experience and management

New client, LJS Aviation, contacted us to create a brand for them that encapsulates the values, ethos and objectives of the business. It was clear from their brief, that they needed branding to create a USP within a competitive market.

LJS Aviation’s product offering and business plan, identified the need for the marketing material and branding to be completed with an efficient deadline. Within the industry sector the importance of expressing product knowledge, experience and management is key.

Based on the values, business objectives and ethos of LJS Aviation, we created a series of mood board branding ideas presented to the client. These incorporated key identifying graphic elements and worked on the basis of an evolution of their current branding. Through development, new colours, fonts & marketing design elements have been incorporated.

These branding and design elements have been updated offline & online. We created a digital and physical brochure to attract new business and provide them with powerful marketing material.

The branding translated into business cards, product and service information inserts, internal stationery and company promotional material. Strategic marketing has been used in the release of the new branding, including advice on website content and business ideas for the future.

LJS Aviation are extremely happy with the new branding and marketing elements. They will continue to use this material to attract and create new business opportunities.

Client: LJS Aviation

Categories: Digital, Strategic Planning, Branding

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