Case studies

Creating a USP within a competitive market

LJS Aviation Rebrand Project
LJS Aviation Presentation Folder Rebrand
LJS Aviation Marketing Literature Rebrand
LJS Aviation Business Card Rebrand
LJS Website Rebrand

LJS Aviation
Creating a new brand to express product knowledge, experience and management

Challenge
New client, LJS Aviation, contacted us to create a brand for them that encapsulates the values, ethos and objectives of the business. It was clear from their brief, that they needed branding to create a USP within a competitive market.

Insight
LJS Aviation’s product offering and business plan, identified the need for the marketing material and branding to be completed with an efficient deadline. Within the industry sector the importance of expressing product knowledge, experience and management is key.

Approach
Based on the values, business objectives and ethos of LJS Aviation, we created a series of mood board branding ideas presented to the client. These incorporated key identifying graphic elements and worked on the basis of an evolution of their current branding. Through development, new colours, fonts & marketing design elements have been incorporated.

These branding and design elements have been updated offline & online. We created a digital and physical brochure to attract new business and provide them with powerful marketing material.

The branding translated into business cards, product and service information inserts, internal stationery and company promotional material. Strategic marketing has been used in the release of the new branding, including advice on website content and business ideas for the future.

Results
LJS Aviation are extremely happy with the new branding and marketing elements. They will continue to use this material to attract and create new business opportunities.

What the client said
“As a small business enjoying rapid growth, LJS Aviation wanted harness the power of branding and social media to raise awareness about the products and services we offer. Essentially, we needed a branding and digital strategy to assist with our evolution and development as an organization. In order to commence this process and achieve these goals we sought a creative partner who could understand and translate our initiatives in an inspired and cost effective way. We also wanted a partner who took an interest in our organization, our people and our growth.

From our first meeting with Spring, we knew our entrepreneurial spirit and personalities were aligned. They listened to what we wanted and offered solutions based on our specific needs, including their expertise in a very organic way. In addition to working with tight deadlines, Spring easily and quickly incorporated assets and requests that were not part of the original scope of work defined without hesitation and in line with our requests. Spring has an excellent team with a can-do attitude, and level of empathy that is critical in building successful partnerships.”

Client: LJS Aviation

Categories: Digital, Strategic Planning, Branding

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