Ian Hart Funeral Directors

an Hart is from one of the oldest funeral directing families. His great grandfather A.J.Pratley founded the parent company at the beginning of the last century before being succeeded by Ian’s grandfather A.G. (Gordon) Pratley in 1927. Ian himself has decades of experience in the funeral profession in the Worthing and surrounding district.

Challenge

Create an advertising communication that promotes the empathy of the Ian Hart brand and the longevity and reputation in the local area.

 

Insight

Undertaking local research through informal surveys to understand the importance of values to local residents. It was huge. And we discovered made a massive difference to the choice they make for their local purchasing, from Estate Agents right through to Funeral Directors.

 

Approach

Create a local brand, Ian Hart is a well-respected and integral resident of the community. “At the heart of Worthing’s community” was a headline chosen. Going on to create a Customer Charter, the “principles” and “values” of the Ian Hart brand that customers can gain “confidence and trust” in at one of the most distressing times of life.  Iconic Worthing scenery just setting the pace that Ian Hart is very much about “the community”.

Results

An ad that has been positively received by all.

What the client said

"Vanessa and team always go that extra mile to produce our marketing communications. More than that they really do think outside the box and that’s the unique way they work, they suggest things that neither myself or my team have even thought about because they care about the job they are doing for us and want to get us maximum results."

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