Reward Card Mailing

Creating a rewarding experience for your customers.

Challenge

To grow customers spend on a loyalty scheme, to combat the churn and attract new members onboard.

 

Insight

The various schemes we have managed offer benefits to the customers when they make repeat purchases with the client. To ensure these repeat purchases are continued they must have a driver that brings the customers physically into the stores. Through analysis of vouchers and offers that have been consistently repeated through the mailers we send out it can be concluded that specific offers drive footfall over others which are rarely used or the value of spend attached to different offers is higher or lower.

Approach

Creating monthly/bi-monthly postal mailers for our clients to their requested budget specifications. Each mailer is created with the clients branding and customer base in mind whilst encompassing all of the products and knowledge that is to be included. Our clients rely heavily on our extensive knowledge of the retail industry (hugely in the garden centre industry) to advise the content of the mailers and turn around at speed where seasonal fluctuations occur.

With a commitment to integration of communications and the repurposing of material, the mailers are supported by in-store POS, email newsletters and social media marketing.

Results

Our clients have all confirmed continuous growth within their loyalty schemes. The growth of voucher redemptions across all clients has also grown due to the analysis performed.

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Registered address: Spring Marketing Communications Ltd, Speedwell, Bost Hill, Worthing, West Sussex BN13 3DA
01903 790290 | hello@springmarketing.co.uk

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