TRADE TOOLS

a key digital strategy is email marketing; its potential is worth talking about.

Email marketing is crucially important in the recovery of 2021. It possesses the firepower to bring your brand to market.

Getting to know your loyalty customers personally

Irrelevancy creates lower ROI and increases wastage of resource (both physical and financial).

Our top tips for garden centre marketing plans.. what we have learned since 2006!

Create a clearer customer on-boarding processes that nurtures the customer from the moment of sign up and encourages spend.

The importance of brand positioning “relevance, differentiation and credibility” for garden centres

Effective brand positioning can be described as the extent to which your garden centre brand is perceived as favourable, different, and

Measurement… how do we know if our loyalty schemes are working?

We work with our garden centre clients to collate and analyse robust loyalty data and more robust marketing calculations

What are we already doing to embrace the opportunities of “cherish retail’ and overturn the threats

There’s been a lot of talk about the death of “bricks and mortar” retail but if you can make your garden centre a place that your customers

Keep in touch with your customers

As consumers are spending more time at home during the Covid-19 crisis, they are also online more than ever.

Don’t forget your customers and they won’t forget you

During the time of this unprecedented crisis, apart from keeping yourself and others around you safe and well, you should focus your

How does a business use email marketing to be one of the most powerful tools in the marketing mix?

Email marketing is an extremely cost-effective way to engage with customers, both as a proactive and reactive campaign.