We are now in the Golden Quarter, the most commercially important and sentiment-driven period of the year. It’s a crucial opportunity for brands to show appreciation, elevate customer experiences, and reinforce lasting loyalty. At the heart of this lies joyalty - the powerful emotional bond that turns seasonal shoppers into year-round supporters. The Golden Quarter is the most sentimental and commercially important time of the year, and one word captures what truly strengthen

In the world of loyalty programmes, it's easy to get caught up in points, tiers, and complex reward mechanics. Many brands build systems that require customers to spend heavily before they feel any benefit and by the time they reach those rewards, the emotional impact has faded. Waitrose has taken a different approach with its newly launched “Little Treats” rewards this month. And it’s a smart lesson in how emotional loyalty is built through small, meaningful moments, not jus

We’ve all heard garden centre owners (and/or their marketing teams) celebrating the “big numbers” of their membership programmes....