Our top tips for garden centre marketing plans.. what we have learned since 2006!
Create a clearer customer on-boarding processes that nurtures the customer from the moment of sign up and encourages spend.
Develop your brand to create clear, values and ideologies to strengthen reputation and image. If you are about sophisticated lifestyle, set up in a different way from a family fun leisure centre.
Convert coffee shop customers into other areas of the centre.
Become a destination; Retailers need to ensure that their stores remain relevant and consumers want to keep coming back to them. Experience is more important than ever, and stores need to be more than just places to transact.
Promote early to capture early spend and offer discounts towards the end.
Use offers strategically to encourage multi sales and return visits.
Increase customer loyalty via new loyalty letter and leaflet designs, choose relevant and different offers.
Create a connected and clear in-store experience using branding, signage, promotions and product displays.
Encourage new customers onto the scheme with promotion of benefits over a multi-channel connected marketing approach.
Identify key growth areas for Christmas and promote in-store and online with a buy online option and events bookings.
Seamless demonstration of the brand across all platforms in-store and online.
Increase advertising via Google Ads, to be competitive and increase brand awareness and new customers.