Small Discount, Big Impact: Growing Café Footfall from Garden Centre Shoppers

Objective & Approach

The campaign set out to encourage Café-only customers to visit the Garden Centre for the first time - a key step in deepening engagement and increasing overall spend. For many centres, customers can easily fall into a “single-shop habit,” visiting only one area without exploring the full offer.

Loyalty marketing plays a powerful role in shaping these behaviours: by delivering timely, personalised rewards, we can nudge customers to try something new, discover more of what the centre has to offer, and ultimately form habits that boost both frequency and basket size.

Results

• The campaign achieved a 13% redemption rate, a strong result for a new-to-category promotion.

• The offer drove over 100 same-day transactions, showing immediate uptake.

• Customers who redeemed the voucher also generated additional same-day spend beyond the discounted bill, demonstrating the wider commercial value of the campaign.

Key Takeaway

A simple, personalised discount not only encouraged Garden Centre-only customers to try the Café, but also led to incremental spend, making it a powerful tactic for driving cross-shop engagement.

We’re rolling this out across our clients right now. If you’d like data-backed, automated campaigns that drive measurable results, get in touch today.