Campaign objective:
Recruit new customers onto loyalty scheme and attract footfall at key seasonal periods
Campaign structure:
Royal Mail door drop to circa 88,000 households over 27 postcode areas with a 4-page leaflet showcasing all that is on offer for the cafe, home and garden along with at least 1 footfall driving offer, 1st week of April.
Campaign results:
• Just under 4000 redemptions for vouchers lasting over a 6-week period.
• 5% redemption rate (marked excellent by Royal Mail)
• Campaign cost c.£11,000 and the ROI was 1088%
• Over 700 new customers joined the loyalty scheme
Leaflets are a proven method to combat customer churn. BUT content, timing and coverage are key (we can help!)